ALUKROM
Website Proposal · November 2026

A new Alukrom website that shows where every enquiry comes from

Page-by-page mockups, tracking for every campaign and channel, and a CRM that tags each lead by its source.

Created by Erhan, UK Business Lead — for Alukrom, by Warrgyizmorsch
9
Page mockups inside
100%
Leads tagged by source
10
Weeks to launch
1
Team for design, build & CRM
WHERE THE SITE STANDS

Where alukrom.com stands today

What we found on the current site, checked on 12 November 2026. We fix all of it in the new build.

Visits are not tracked

No Google Analytics, Tag Manager, Meta Pixel or LinkedIn tag on the site. Visits from LinkedIn, Google, Instagram or email cannot be linked to an enquiry.

Only one place to enquire

The homepage and all 5 project pages have no form or quote button. The only form is on Contact. The UK and Turkey phone numbers there are plain text, not tap-to-call.

Hard for Google and LinkedIn to read

The homepage has no H1 heading and project pages have no headings at all. Contact and project pages share one page title. No preview tags for LinkedIn shares and no business schema.

Details that conflict

Counter says 20 years of experience; About says founded in 1990. Footer shows © 2023. Menu reads "Production Facilies". MARINERA (Çeşme) sits at a URL named "reynaers-uk-residential". Pinch-zoom is off on mobile.

WHO VISITS

Who visits and what they check before enquiring

Four buyer types. Each needs different proof, so the site shows each one its own path.

Developers

Similar projects, scale, contract value and delivery record.

Projects filtered by building type, with area and value

Main contractors

Factory capacity, lead times, programme fit and tender support.

13,000 m² capacity up front and a quote form with drawing upload

Architects & consultants

Systems, test evidence, certificates, details and datasheets.

A page per system with specs, test reports and downloads

Hotel & residential operators

Finished look, durability and aftercare.

Case studies such as Hilton DoubleTree and Bodrum Villas

Façade buyers visit several times over weeks before they enquire, often several people from one company. The site remembers each visitor and their source across every visit.

GOALS

What the new website must do

Know the source of every enquiry

Every lead arrives in the CRM with its channel, campaign and landing page.

Measured by: share of leads with a source tag

More quote requests

Quote buttons on every page and a short 3-step form.

Measured by: quote requests and drawing uploads per month

Faster follow-up

Sales get an alert with the lead's full visit history.

Measured by: time from enquiry to first call

See which channels bring projects

Leads and won projects reported per channel.

Measured by: leads and wins per channel
VISITOR TRACKING

How visitor tracking works

From the first click on a campaign to a tagged lead in the CRM.

01

Campaign link

UTM tags for source, medium and campaign

02

Visitor lands

Source saved for 90 days: first and latest visit

03

Visit recorded

Pages, time on page, scroll and downloads

04

Visitor enquires

Form, quote, call or WhatsApp

05

Lead in CRM

Created with all tags and visit history

06

Sales alerted

Email and WhatsApp alert to the owner

Example lead in the CRM
LinkedInCampaign: UK-Architects-NovLanded on: Curtain walls7 pages viewedDownloaded: BrochureBuyer: Architect
Also covered
  • Google search, referrals and direct visits detected automatically
  • Tracking starts after cookie consent (UK GDPR)
  • UTM link builder so the team tags every post and email
CRM

Two ways to run the CRM

Both options get the same tags and visit history. We set up whichever suits the team.

A

Connect to your current CRM

HubSpot, Zoho, Salesforce or Pipedrive.

  • Leads arrive with source, campaign and landing page tags
  • Visit history attached to each contact
  • No new software for the team to learn
  • Company identification pushes visiting firms into the CRM
B

A simple CRM we build into the website

A private dashboard for the Alukrom team. See the CRM mockup in the preview.

  • Lead list filtered by source, campaign and buyer type
  • Stages: New, Contacted, Quoted, Won or Lost
  • Visit history for every lead
  • Email alerts, monthly source report, export to Excel
SITE STRUCTURE

Site structure

Nine page types. Every one has a mockup in the live preview on the next slide.

Home

Quote button in headerCall · WhatsApp · Quote bar on mobileChat assistantUK & Türkiye offices in footer

Solution pages

6 systems, each with specs, test evidence, budget estimator and downloads

Projects

All projects, filtered by building type, country and system

Case studies

Facts, systems used, gallery and a quote button on every project

Company

Story, factory, certificates, partners and offices

Resources

Brochures, datasheets, certificates, details and videos

Request a quote

3 steps with drawing upload

Campaign landing pages

Content changes by traffic source

CRM dashboard

Leads, sources, visit history and reports

LIVE PREVIEW

Page-by-page mockups

Click a page, switch desktop or mobile, or open full screen. Orange dots explain why each section is there.

alukrom.com · Home
Loading preview…

Structure mockups. Copy, figures, prices and imagery are placeholders; the live site uses Alukrom's own verified details, photos and project data.

BUILT IN

What's built into the pages

Content that changes by source

LinkedIn, Google Ads and returning visitors each see their own headline and button.

Where: Home, landing pages

Exit offer

Visitors about to leave get one offer: the capability statement or a 24-hour budget estimate.

Where: Landing pages, solution pages

Short forms first

Email only at first. Role and company are asked on later visits.

Where: Resources, downloads

Façade budget estimator

Area, system and height give an indicative range, then lead to a quote.

Where: Home, solution pages

Proof next to every button

Reynaers, Guardian Glass, project counts and client quotes beside each button.

Where: Every page

Chat assistant

Trained on Alukrom systems. Answers questions and books calls at any hour.

Where: Every page
RANK AND CONVERT

Built to rank and convert

Speed

  • Loads in under 2 seconds on mobile
  • Compressed images and video
  • Edge caching

Search & AI search

  • One H1 and a unique title per page
  • Schema for company and projects
  • LinkedIn previews and sitemap

Tracking & testing

  • GA4 and Microsoft Clarity heatmaps and recordings
  • A/B tests on headlines and forms
  • Company identification (Leadfeeder)

Trust & access

  • Pinch-zoom back on, readable contrast
  • Test reports and certificates on system pages
  • Cookie consent for UK GDPR
TIMELINE

10 weeks from kickoff to launch

Week 1

Kickoff

  • Tracking and tag plan
  • Brand files and photos collected
  • CRM option confirmed
Weeks 2–4

Full design

  • All pages, desktop and mobile
  • Two rounds of changes
  • Sign-off
Weeks 4–8

Build + CRM

  • CMS and page build
  • Forms, estimator, chat
  • CRM connection or build
Weeks 8–9

Content & tests

  • Projects and resources loaded
  • Every tag tested end to end
  • Speed and mobile QA
Week 10

Launch

  • Go live with redirects
  • Team training
  • 30 days support
DELIVERABLES

What you get

Design & build

  • 9 page designs for desktop and mobile
  • CMS to edit pages, projects and resources
  • 3-step quote form with drawing upload
  • Façade budget estimator
  • Chat assistant trained on Alukrom content
  • Campaign landing page template

Tracking & handover

  • UTM capture and CRM tagging on every form, call and WhatsApp click
  • Connection to your CRM, or the CRM we build
  • GA4, Clarity and cookie consent set up
  • UTM link builder for the marketing team
  • Team training on the site and CRM
  • 30 days support after launch
NEXT STEPS

Next steps

1

Choose the CRM option

Connect your current CRM (A) or use the CRM we build (B).

2

Kickoff call

We collect brand files, photos and certificates, and map your campaigns and tags.

3

Design starts in week 2

First page designs ready for review within 3 weeks.

Erhan · UK Business Lead · Warrgyizmorsch